Free Google Business Profile Audit
How healthy — and how exposed — is your Business Profile?
This tool scores two separate things: how well-optimized your Google Business Profile is, and how vulnerable it is to suspension. Both scores are built from the Whitespark 2026 Local Search Ranking Factors report, Google's own Business Profile guidelines, and suspension patterns documented across hundreds of real reinstatement cases. Takes about 5 minutes.
What you'll need
Have these on hand — most are on your own GBP dashboard or the live public listing.
- Your Google Maps share link, or the listing's CID
- Business name, address, phone, website, and state
- Rough review count/rating, photo count, and posting habits
Your Google Business Profile
Paste the share link from Google Maps (Share → Copy link), the full Maps URL, or a raw CID if you already have one.
Business Info
The canonical version of your info — what should appear everywhere, not necessarily what's currently live.
Profile Completeness
Based on what's live on your listing right now.
Reviews
Photos, Posts & Engagement
Business Name
Check anything true of your GBP name field as it appears live right now.
Address
Phone, Categories & Account History
Website NAP consistency and unusual review-velocity bursts are both checked automatically from live data — no self-assessment needed for those.
Entity & Legitimacy Verification
These links open the real, official lookup for your state and for BBB in a new tab — a static tool in your browser can't query them directly (they don't offer public APIs, and most block non-browser requests). Check what you find, and mark the result below.